Venture capital company Van den Ende & Deitmers has a 45% interest in Pictura. This investment makes it possible for Pictura to expand its activities in Europe in the area of digitising, management and publication of cultural heritage.

Investment with passion
Van den Ende & Deitmers is a venture capital company with a passion for enterprise. The drive stems from their background as entrepreneurs and dedication to building companies of permanent value. They deliver growth capital to 'early stage' and 'later stage' companies that have a head office in Western Europe and can demonstrate international growth possibilities. The focus here is on Content, Platforms, E-Commerce and ICT services.

The founders, Joop van den Ende and Hubert Deitmers, previously worked closely together during the successful international expansion of Endemol, the largest independent television production company in the world; Joop van den Ende as Founder/Chairman and Hubert Deitmers as member of the Executive Board. Through Van den Ende & Deitmers, they now support other successful companies in their international ambitions. Their unique combination of enterprise experience and the distribution of growth capital distinguishes them from other venture capital organisations.

Van den Ende & Deitmers was established in 2006 and has a fund to the value of €150 million. The team combines considerable operational experience with thorough knowledge of the venture capital world in the Netherlands and abroad. Furthermore, they enter into relationships with companies for longer periods in order to be able to utilise completely the knowledge and experience present.

Strengthening talents
Endeit invests in innovative companies that are led by out-of-the-box-thinking entrepreneurs and provide growth capital to both 'early stage' as well as 'later stage' cross media companies. In additional to regular venture capital transactions, they also finance management buy-outs and re-capitalisations.

The most important conditions placed on companies in the Endeit portfolio are strong growth potential, an excellent pro-active and inspiring management team, a proven business model, fixed turnover and a fixed customer portfolio.

Endeit invests in companies in Western Europe. These investments vary from €0.5 million to more than €20 million, but the most common are investments between €3 and €8 million.
They provide financing as well as enterprise experience, and combine a feeling for strategy and operational insight with drive and an understanding of enterprise. This explains their motto 'investing with passion'.

Endeit is an experienced business partner, distinguished by its:
• Extensive knowledge of media, internet and telecom
• Strong network within the focus areas
• Broad experience with international expansion
• Strategic and operational insight
• Background as entrepreneurs